Author Archives: John

Why website design matters for SEO

Many clients are surprised at the range of variables that can be considered while creating an SEO strategy. Visual design is one of those often-overlooked aspects of good SEO that can make or break an otherwise solid website. Click here to learn more about how we evaluate and improve upon existing visual themes to optimize your search visibility, traffic, and conversion rates.

Local SEO for mobile welding: A case study

A case study in local SEO: How helped a local welding brand become one of the most searched welders in Jacksonville. We used a content-centered approach that focused on building a multimedia presence online, and the traffic followed quickly.

How far can content go?

Internet marketers will often talk about how important content is to an SEO campaign, and plenty of tomes have been written about content quality, topicality, and structure. Inevitably, though, marketers tend to breeze past the content part and focus more the marketing part of content marketing. But we wanted to know: how far, exactly, can

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Quality Content Philosophy

Content is always at the heart of any online marketing or advertising campaign launched with That’s because we believe content is what internet users want to see. Customers won’t care if your product pages have deep links stacked twelve layers high. SEOs might be impressed, but arcane and rigid goals don’t really help the

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Our SEO process

Search engine rankings can be influenced by hundreds of different variables – and that means search engine optimization (SEO) can be a complex task to undertake. While many IT and technology companies perform their own SEO in-house, it often makes sense for other businesses to contract the task out to someone who specializes in digital

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Internet marketing is more essential than ever

Most, if not all, businesses in Jacksonville have suffered tremendously from the social distancing and stay at home orders required to contain the coronavirus pandemic. With Mayor Curry and Governor DeSantis issuing safer-at-home and then stay-at-home orders, traffic and sales have progressively dwindled to a trickle. Many businesses providing non-essential goods and services are being

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Introduction to Search Engines and SEO

If you’ve heard that you need an SEO to help with your online marketing efforts, you may be wondering exactly what that is and how it can assist your web publishing goals. While the details and technical jargon can become quite complex very quickly, the basic idea is that an SEO is a computer technology

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